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most popular perfume in china VOID is one of To Summer's most popular fragrances featuring pure tea oil and evokes the scent of a . [+] Courtesy of Chinese brand To Summer. Data from research firm Euromonitor shows. Even though global players such as Chanel, Dior and Hermès still dominate the market, niche perfume brands such as Documents and To Summer have captured a new crop of shoppers who .
most popular perfume in china Among the most high-profile of these domestic niche fragrance brands include Scent Library, Cosmic Speculation, and Scentooze — all of which have raked in . For its part, Firmenich estimates 12 percent of the Chinese population applies perfume daily, and that 32 percent are frequent users who spritz fragrance at least four to five times a week,. There is plenty of untapped potential in the Chinese perfume market, which is currently dominated by international groups including Estée Lauder, L’Oréal, Coty and similar magnates. How luxury Chinese perfumes are riding the ‘China cool’ and C-beauty wave with localised scents to attract young, affluent customers. Brands such as To Summer, Scentooze, and Scent Library .
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most popular perfume in china